The unique effects of branding on variety perception
Sanjay Puligadda; William T. Ross
| Year of publication: |
2010
|
|---|---|
| Authors: | Puligadda, Sanjay ; Ross, William T. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 2, p. 134-149
|
| Subject: | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758988