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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Emotion
Konsumentenverhalten
Consumer behaviour
659
Brand management
321
Markenführung
321
Brand image
281
Markenimage
281
Brand
214
Markenartikel
212
Beziehungsmarketing
96
Relationship marketing
96
Luxury goods
70
Luxusgüter
70
China
59
Social Web
56
Social web
56
Cultural identity
55
Kulturelle Identität
55
Designation of origin
53
Herkunftsbezeichnung
53
Advertising effects
46
Internet marketing
46
Online-Marketing
46
Werbewirkung
46
USA
42
United States
42
International marketing
33
Internationales Marketing
33
National culture
33
Nationalkultur
33
Personality psychology
33
Persönlichkeitspsychologie
33
India
32
Indien
32
Comparison
31
Vergleich
31
Advertising
29
Werbung
29
Brand loyalty
28
Customer satisfaction
27
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380
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19
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Article
653
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6
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Article in journal
659
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659
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6
Sammelwerk
6
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
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English
659
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Phau, Ian
8
Khare, Arpita
7
Johnson, Lester W.
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Baxter, Stacey M.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Sung, Yongjun
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
Xue, Fei
4
Zhang, Dan
4
Abratt, Russell
3
Arora, Amit
3
Arora, Anshu
3
Casidy, Riza
3
Chikweche, Tendai
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gavish, Yossi
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Liu, Yu
3
Meng, Juan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Cogent business & management
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
659
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659
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11
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
12
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
13
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
14
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
15
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
16
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
17
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
18
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
19
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
20
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
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