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~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising
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83
Brand image
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32
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Allan, David
1
Anand, Sandip
1
Andrews, Lynda
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Bhuian, Shahid Nakib
1
Bianchi, Constanza
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Chung, Christina
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Cooley, Delonia O.
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Cuneo, Andrés
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Long Hoang Le
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Siriluck Rotchanakitumnuai
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1
Speece, Mark
1
Torres, Ivonne M.
1
Wang, Rang
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Wiese, Melanie
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Journal of international consumer marketing
Journal of business research : JBR
149
The journal of brand management : an international journal
73
Journal of retailing and consumer services
67
The journal of product & brand management
67
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
49
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of promotion management : innovations in planning and applied research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of advertising
31
Journal of promotion management : JPM
26
Psychology & marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : MM
23
Tourism management : research, policies, practice
23
Journal of marketing
22
Business horizons
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of strategic marketing
17
European journal of marketing : EJM
16
Cogent business & management
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of fashion marketing and management
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of consumer studies
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of global marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European Sport management quarterly : ESMQ
12
Journal of the Academy of Marketing Science
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
12
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1
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
5
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
6
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le
;
Duong, Giang Huong
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Saved in:
7
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
8
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
9
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
10
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
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