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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Designation of origin"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Designation of origin
Konsumentenverhalten
319
Markenimage
74
Brand management
66
Markenführung
66
China
59
Kulturelle Identität
58
Herkunftsbezeichnung
48
USA
44
United States
44
National culture
40
Nationalkultur
40
Comparison
38
Vergleich
38
International marketing
34
Internationales Marketing
34
Brand
32
Markenartikel
32
Advertising effects
31
India
31
Indien
31
Werbewirkung
31
Online retailing
28
Online-Handel
28
Advertising
27
Beziehungsmarketing
27
Internet marketing
27
Luxury goods
27
Luxusgüter
27
Online-Marketing
27
Relationship marketing
27
Social Web
27
Social web
27
Werbung
26
Customer satisfaction
17
Dienstleistungsqualität
17
Jugendliche
17
more ...
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Online availability
All
Undetermined
200
Free
10
Type of publication
All
Article
333
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
334
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
334
Author
All
Khare, Arpita
8
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Messner, Wolfgang
3
Mooij, Marieke K. de
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Sohail, M. Sadiq
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lala, Vishal
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
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Published in...
All
Journal of international consumer marketing
Journal of business research : JBR
2,150
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
749
Psychology & marketing
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
484
The journal of product & brand management
457
Asia Pacific journal of marketing and logistics
413
Journal of travel and tourism marketing
391
Tourism management : research, policies, practice
389
European journal of marketing : EJM
387
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of marketing management : MM
336
Journal of marketing communications
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of retailing
314
Cogent business & management
312
Journal of marketing
306
Marketing letters : a journal of research in marketing
302
The journal of consumer marketing
302
Journal of business ethics : JOBE
301
International journal of retail & distribution management
300
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
293
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
277
International journal of contemporary hospitality management
276
Journal of hospitality marketing & management
274
Marketing intelligence & planning
273
The journal of services marketing
273
Technological forecasting & social change : an international journal
270
Journal of economic psychology : research in economic psychology and behavioral economics
263
Food policy : economics planning and politics of food and agriculture
255
Young consumers : insight and ideas for responsible marketers
243
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Source
All
ECONIS (ZBW)
334
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334
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11
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
12
The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav
;
Singh, Deepak
;
Misra, Richa
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
Saved in:
13
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
14
A study of children's culture across 35 societies
Messner, Wolfgang
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 242-266
Persistent link: https://www.econbiz.de/10014575042
Saved in:
15
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
16
Tired or inspired : a conceptual model for using regenerative Artificial Intelligence to create context, user, and time-aware individualized shopping guidance
Zwanka, Russell J.
;
Zondag, Marcel M.
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 267-278
Persistent link: https://www.econbiz.de/10014575052
Saved in:
17
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
18
Adapting Richins' (2004) short-form material values scales for Latin American application
Conejo, Francisco J.
;
Gamboa, Enrique A.
;
Young, Clifford E.
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014321464
Saved in:
19
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
20
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
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