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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Cultural identity"
~subject:"Produktgestaltung"
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Brand image
Cultural identity
Produktgestaltung
Consumer behaviour
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Packaging
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Verpackung
5
Product design
4
Children
3
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3
preference
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package design
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Zhang, Dan
3
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1
Ploom, Kerli
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Journal of international consumer marketing
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
5
Marketing letters : a journal of research in marketing
5
Journal of retailing
4
Journal of retailing and consumer services
4
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing
3
The journal of product & brand management
3
European journal of marketing
2
International journal of wine business research : IJWBR
2
Jahrbuch Seniorenmarketing
2
Journal of marketing communications
2
Nepalese journal of finance : a publication of Uniglobe College
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarökonomische Diskussionsbeiträge
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Agribusiness : an internat. journal
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
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Beiträge zum Produkt-Marketing
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Brands : interdisciplinary perspectives
1
Business and Economic Research : BER
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CHE research paper
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary trends in innovative marketing strategies
1
DUV : Wirtschaftswissenschaft
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Human factors and ergonomics in consumer product design : uses and applications
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Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
2
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
3
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
4
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Saved in:
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