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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Produktgestaltung"
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Brand image
Konsumentenverhalten
Produktgestaltung
Consumer behaviour
5
Packaging
5
Verpackung
5
Product design
4
Children
3
Kinder
3
preference
3
Präferenztheorie
2
Theory of preferences
2
package design
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COO Cues
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China
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Comparison
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Interkulturelles Management
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Measurement
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Messung
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National culture
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Perceived Product Quality
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Perception
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Product Packaging
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Zhang, Dan
3
Alisara Rungnontarat Charinsarn
1
Kuusik, Andres
1
Pentus, Kristian
1
Ploom, Kerli
1
Varblane, Urmas
1
Wagner, Udo
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Journal of international consumer marketing
Journal of retailing and consumer services
11
International journal of consumer studies
9
Journal of business research : JBR
8
Multisensory packaging : designing new product experiences
8
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
International journal of wine business research : IJWBR
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing
4
The journal of product & brand management
4
International journal of retail & distribution management
3
Journal of marketing communications
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of islamic marketing and branding
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch Seniorenmarketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Nepalese journal of finance : a publication of Uniglobe College
2
Olsztyn economic journal
2
The journal of consumer marketing
2
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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ECONIS (ZBW)
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1
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
2
What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Wagner, Udo
;
Alisara Rungnontarat Charinsarn
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012423923
Saved in:
3
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
4
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
5
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Saved in:
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