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~isPartOf:"Journal of international consumer marketing"
~subject:"Data mining"
~subject:"Firm performance"
~subject:"Marktsegmentierung"
~subject:"Welt"
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Cluster analysis
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Journal of international consumer marketing
International journal of business information systems : IJBIS
12
Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of operational research : EJOR
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International journal of contemporary hospitality management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Global spaces for local entrepreneurship : stretching clusters through networks and international trade fairs
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
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2
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
3
Smart grocery shopper segments
Atkins, Kelly Green
;
Kumar, Archana
;
Kim, Youn-Kyung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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