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~isPartOf:"Journal of international consumer marketing"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Online-Marketing"
~subject:"Youth"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Consumer behaviour
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Konsumentenverhalten
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Journal of international consumer marketing
Young consumers : insight and ideas for responsible marketers
33
SpringerLink / Bücher
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbuch Zielgruppenmanagement
16
International journal of advertising : the quarterly review of marketing communications
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Research
11
Journal of advertising research
10
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Springer eBook Collection
9
International journal of consumer studies
8
Media-Perspektiven
8
Psychology & marketing
8
Harvard business review : HBR
7
Journal of advertising : official publication of the American Academy of Advertising
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Health marketing quarterly
6
The journal of consumer marketing
6
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
Harvard-Business-Manager : das Wissen der Besten
5
Jahrbuch Seniorenmarketing
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing intelligence & planning
4
Marketing theory
4
After sixty : marketing to baby boomers reaching their big transition years
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
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ECONIS (ZBW)
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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
Saved in:
2
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
Saved in:
3
Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison
Yu, Jun
;
Zhou, Joyce Xin
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10003946667
Saved in:
4
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
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