//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~subject:"Herkunftsbezeichnung"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
USA
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
74
Markenimage
74
Brand management
66
Markenführung
66
Brand
32
Markenartikel
32
Designation of origin
28
International marketing
15
Internationales Marketing
15
Luxury goods
14
Luxusgüter
14
China
10
Rules of origin
10
Ursprungsregeln
10
Beziehungsmarketing
9
Cultural identity
9
Kulturelle Identität
9
National culture
9
Nationalkultur
9
Relationship marketing
9
country of origin
9
Social Web
8
Social web
8
United States
8
purchase intention
8
Internet marketing
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
India
6
Indien
6
Advertising effects
5
Confidence
5
Experiment
5
Vertrauen
5
Werbewirkung
5
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Sammelwerk
Thesis
Language
All
English
32
Author
All
Arora, Amit
2
Arora, Anshu
2
McIntyre, John R.
2
Samu, Sridhar
2
Sohail, M. Sadiq
2
Wu, Jun
2
Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
1
Aktan, Murat
1
Anjam, Mahwish
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Basfirinci, Cigdem
1
Bhattacharya, Saurabh
1
Bruning, Edward R.
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Carvalho, Sergio W.
1
Caskey, D'Arcy
1
Chatterjee, Soumi
1
Chattopadhyay, Tanmay
1
Cilingir, Zuhal
1
Coskun, Merve
1
Escandon-Barbosa, Diana
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Ghaddar, Reem
1
Ghosh, Abhijit
1
Giraldi, Janaina de Moura Engracia
1
Godwin, Lynn
1
Ha Nam Khanh Giao
1
Hao, Andy Wei
1
Herrero, Ángel
1
Hu, Michael Y.
1
Huddleston, Patricia
1
Kagan, Albert
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Lee, Sangwon
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of business research : JBR
49
The journal of brand management : an international journal
48
The journal of product & brand management
39
Tourism management : research, policies, practice
39
Journal of travel and tourism marketing
37
International marketing review
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Asia Pacific journal of marketing and logistics
23
Journal of international marketing
22
Journal of retailing and consumer services
22
Psychology & marketing
22
The journal of consumer marketing
22
Journal of global marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
17
Journal of fashion marketing and management
16
Journal of advertising research
15
European journal of marketing : EJM
14
Marketing intelligence & planning
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of hospitality management
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of wine business research : IJWBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of promotion management : JPM
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International business review : the official journal of the European International Business Academy
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of marketing
10
Journal of marketing theory and practice
10
Journal of vacation marketing
10
Corporate reputation review : an international journal
9
Journal of vacation marketing : an international journal
9
International journal of sport management and marketing : IJSMM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of destination marketing & management
8
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
2
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
3
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
4
The effects of macro and micro country image on consumer brand preferences
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10013167315
Saved in:
5
Caught in the middle of a global trade war : Singaporean consumers' country brand evaluations
Caskey, D'Arcy
;
Warden, Clyde A.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013361572
Saved in:
6
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
7
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
8
"Made in China" and Chinese brand management across cultures : a new matrix approach
Polfuß, Jonas
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012312902
Saved in:
9
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
10
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->