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~isPartOf:"Journal of international consumer marketing"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
8
Mode
8
Consumer behaviour
5
Konsumentenverhalten
5
Luxury goods
5
Luxusgüter
5
Brand management
3
Australia
2
Australien
2
Social status
2
Sozialer Status
2
fashion
2
(un)veiling
1
Advertising effects
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand extension
1
Brand image
1
Canada
1
China
1
Clothing industry
1
Comparison
1
Conformity
1
Consumer attitudes
1
Consumer behavior
1
Cultural identity
1
Frauen
1
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1
Islam
1
Japan
1
Jugendliche
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Kanada
1
Kulturelle Identität
1
Kuwait
1
Ladengestaltung
1
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1
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Article in journal
3
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English
3
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Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Cheong, Edith
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Phau, Ian
1
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Journal of international consumer marketing
Journal of fashion marketing and management
56
Journal of retailing and consumer services
38
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management decision
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
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ECONIS (ZBW)
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1
The impact of socio-cultural structures on (un)veiling western luxury
fashion
brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
2
Impacts of store environmental cues on store love and loyalty : single-brand apparel retailers
Koo, Wanmo
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 94-106
Persistent link: https://www.econbiz.de/10009737341
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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