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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
133
Konsumentenverhalten
133
Brand management
66
Markenführung
66
Brand image
56
Markenimage
56
International marketing
34
Internationales Marketing
34
Beziehungsmarketing
27
China
27
Internet marketing
27
Online-Marketing
27
Relationship marketing
27
Brand
25
Designation of origin
25
Herkunftsbezeichnung
25
Markenartikel
25
Cultural identity
22
Kulturelle Identität
22
Social Web
17
Social web
17
Viral marketing
17
Virales Marketing
17
Advertising effects
15
National culture
15
Nationalkultur
15
Werbewirkung
15
Online retailing
14
Online-Handel
14
Advertising
13
USA
13
United States
13
Werbung
13
Customer satisfaction
11
Kundenzufriedenheit
11
Luxury goods
11
Luxusgüter
11
Comparison
10
Vergleich
10
Confidence
9
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104
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172
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173
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173
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2
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2
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English
174
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Xue, Fei
4
Khare, Arpita
3
Prendergast, Gerard P.
3
Alarcón-del-Amo, María-del-Carmen
2
Andrzejewski, Susan A.
2
Arora, Amit
2
Arora, Anshu
2
Chan, Kara
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Huff, Lenard C.
2
Kang, Inwon
2
Koo, Jakyung
2
Liu, Matthew Tingchi
2
Llonch-Andreu, Joan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Ndubisi, Nelson Oly
2
Phau, Ian
2
Podoshen, Jeffrey S.
2
Safari, Aswo
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Tsai, Wanhsiu Sunny
2
Wrigley, Cara
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Aarts, Pieter
1
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Abdallah, Ghaith Mustafa
1
Al-Mutawa, Fajer Saleh
1
Al-Zufairi, Awad
1
AlJuma, Doha Husain Makki
1
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Journal of international consumer marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of Consumer Marketing
580
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of Business & Industrial Marketing
502
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
International Journal of Bank Marketing
353
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
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ECONIS (ZBW)
173
USB Cologne (EcoSocSci)
1
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161
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
162
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
163
Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
Saved in:
164
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
165
Relationship
marketing
, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Chan Kok Wah
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003890671
Saved in:
166
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
167
Antecedents of situated learning in stressful service experiences : a cross-cultural study
Bose, Mousumi
;
Ye, Lei
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 219-233
Persistent link: https://www.econbiz.de/10010125895
Saved in:
168
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
169
The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei
;
Hu, Michael Y.
;
Bruning, Edward R.
;
Liu, Xin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
Saved in:
170
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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