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~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Relationship marketing"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Relationship marketing
Wettbewerbsstrategie
Marketing management
87
Marketingmanagement
87
Theorie
22
Theory
22
International marketing
19
Internationales Marketing
19
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
11
Competitive strategy
10
Innovation
10
Firm performance
9
Preismanagement
9
Pricing strategy
9
Unternehmenserfolg
9
Brand
8
Distribution channel
8
Markenartikel
8
Market entry
8
Markteintritt
8
Vertriebsweg
8
Marketing
7
International market entry
6
Internationaler Markteintritt
6
Multinationales Unternehmen
6
Transnational corporation
6
USA
6
United States
6
marketing strategy
6
Emerging economies
5
Game theory
5
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
5
Schwellenländer
5
Spieltheorie
5
competitive strategy
5
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25
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English
25
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Palmatier, Robert W.
3
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Villas-Boas, J. Miguel
2
Beck, Joshua T.
1
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Chapman, Kelly
1
Ching, Andrew
1
Cotton, Christopher
1
Donthu, Naveen
1
Eliashberg, Jehoshua
1
Gao, Tao
1
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1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kaleka, Anna
1
Kannan, P. K.
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kumar, V.
1
Lee, Hannah S.
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Li, Xiaoling
1
Liu, Juanyi
1
Mehra, Amit
1
Morgan, Neil A.
1
Nam, Hyoryung
1
Nasiry, Javad
1
Ning, Z. Eddie
1
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1
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Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of business research : JBR
51
Journal of strategic marketing
33
The journal of business & industrial marketing
31
Journal of retailing and consumer services
25
SpringerLink / Bücher
23
European journal of marketing : EJM
21
Journal of the Academy of Marketing Science
18
Europäische Hochschulschriften / 5
16
Business horizons
15
Gabler Edition Wissenschaft
13
Journal of retailing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing
11
Journal of marketing communications
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business-to-business marketing
10
Journal of marketing management : MM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Economics
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Harvard-Business-Manager : das Wissen der Besten
9
International review on public and non-profit marketing
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of business economics : JBE
8
Marketing intelligence & planning
8
The marketing review
8
The service industries journal
8
International journal of contemporary hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
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ECONIS (ZBW)
25
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
6
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
7
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
8
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
9
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
10
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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