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Journal of international marketing
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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
2
Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.
;
Morgan, Felicia N.
;
Crosby, …
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003960811
Saved in:
3
Exploring Cross-National Differences in Organizational Buyers' Normative Expectations of Supplier Performance
Steward, Michelle D
;
Morgan, Felicia N
;
Crosby, Lawrence A
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10008380344
Saved in:
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