Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, and Ajith Kumar
| Year of publication: |
2010
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|---|---|
| Authors: | Steward, Michelle D. ; Morgan, Felicia N. ; Crosby, Lawrence A. ; Kumar, Ajith |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 1, p. 23-40
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| Subject: | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960811