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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Virales Marketing
Social Web
159
Social web
159
Internet marketing
98
Online-Marketing
98
Consumer behaviour
92
Konsumentenverhalten
92
social media
51
Viral marketing
45
Brand management
38
Markenführung
38
Beziehungsmarketing
32
Relationship marketing
32
Advertising effects
24
Werbewirkung
24
Markenimage
23
Online retailing
19
Online-Handel
19
Confidence
17
Vertrauen
17
Social network
16
Soziales Netzwerk
16
E-commerce
15
Electronic Commerce
15
Advertising
14
Marketing management
13
Marketingmanagement
13
Internet
12
Brand
11
Markenartikel
11
Werbung
11
trust
11
Facebook
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Website
10
Personality psychology
9
Persönlichkeitspsychologie
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Customer integration
8
Customer satisfaction
8
Kundenintegration
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Article
63
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63
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63
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English
63
Author
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Aslam, Wajeeha
2
Belanche, Daniel
2
Farhat, Kashif
2
Huh, Jisu
2
Langaro, Daniela
2
Mokhtar, Sany Sanuri Mohd
2
Petrescu, Maria
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljukhadar, Muhammad
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Barakat, Karine Aoun
1
Barnes, Nora Ganim
1
Basile, Kelly
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Carneiro, Teresa Cristina Janes
1
Casaló, Luis V.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Chih-ping
1
Chiu, Yu-Ping
1
Choi, Sejung Marina
1
Chung, Jin-young
1
Coelho, Pedro Simões
1
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1
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
142
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
35
International journal of hospitality management
33
International journal of advertising : the review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of management information systems : JMIS
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of travel and tourism marketing
19
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of global marketing
15
Tourism management perspectives : TMP
15
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
63
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11
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
12
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
13
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
14
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
15
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
16
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
17
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
18
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
19
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
20
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
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