//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social web"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Virales Marketing
Social Web
158
Social web
158
Internet marketing
97
Online-Marketing
97
Consumer behaviour
91
Konsumentenverhalten
91
social media
51
Viral marketing
45
Brand management
38
Markenführung
38
Beziehungsmarketing
32
Relationship marketing
32
Advertising effects
24
Werbewirkung
24
Markenimage
23
Online retailing
18
Online-Handel
18
Confidence
17
Vertrauen
17
Social network
16
Soziales Netzwerk
16
E-commerce
15
Electronic Commerce
15
Advertising
14
Marketing management
13
Marketingmanagement
13
Internet
12
Brand
11
Markenartikel
11
Werbung
11
trust
11
Facebook
10
Website
10
Personality psychology
9
Persönlichkeitspsychologie
9
Customer integration
8
Customer satisfaction
8
Kundenintegration
8
more ...
less ...
Online availability
All
Undetermined
46
Free
4
Type of publication
All
Article
63
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Language
All
English
63
Author
All
Aslam, Wajeeha
2
Belanche, Daniel
2
Farhat, Kashif
2
Huh, Jisu
2
Langaro, Daniela
2
Mokhtar, Sany Sanuri Mohd
2
Petrescu, Maria
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljukhadar, Muhammad
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Barakat, Karine Aoun
1
Barnes, Nora Ganim
1
Basile, Kelly
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Carneiro, Teresa Cristina Janes
1
Casaló, Luis V.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Chih-ping
1
Chiu, Yu-Ping
1
Choi, Sejung Marina
1
Chung, Jin-young
1
Coelho, Pedro Simões
1
Cowley, Scott
1
Dabbous, Amal
1
more ...
less ...
Published in...
All
Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
132
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
33
International journal of hospitality management
33
International journal of advertising : the review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
26
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
25
Journal of marketing
24
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of global marketing
15
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
5
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
6
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
7
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
8
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
9
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->