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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
Viral marketing
99
Virales Marketing
99
Consumer behaviour
77
Konsumentenverhalten
77
Internet marketing
54
Online-Marketing
54
Social Web
52
Social web
52
Online retailing
23
Online-Handel
23
Brand management
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Markenführung
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
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Brand image
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Markenimage
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Advertising
11
Confidence
11
E-commerce
11
Electronic Commerce
11
Vertrauen
11
Werbung
11
social media
10
Customer satisfaction
8
Kundenzufriedenheit
8
Personalization
8
Word-of-mouth marketing
8
Facebook
7
Personalisierung
7
Emotion
6
Product information
6
Produktinformation
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USA
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Adjei, Mavis T.
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bagaas, Ingrid K.
1
Bagherzadeh, Ramin
1
Bhattarai, Ashok
1
Bifkovics, Bettina
1
Bilro, Ricardo Godinho
1
Dixit, Saumya
1
Farhang, Maryam
1
Faria, Luciana N.
1
Ghosh, Tathagata
1
Giese, Joan L.
1
Godek, John
1
Guerreiro, João Pedro Silva Martins
1
Gurel-Atay, Eda
1
Huang, Guihai
1
Islam, Jamid Ul
1
Jain, Manu
1
Ji, Chunli
1
Malota, Erzsébet
1
Martinez, Luis F.
1
Mehdikhani, Rasoul
1
Mein, Xiang Ying
1
Mieiro, Susana
1
Nasab, Seyyed Mohammad Tabataba'i
1
Pina, Lídia Silveira
1
Poorrezaei, Mojtaba
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Rahman, Zillur
1
Rasty, Fereshte
1
Relling, Erling K. L.
1
Rita, Paulo
1
Shukla, Amit
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Swinnen, Gilbert
1
Taraz, Roghayeh
1
Valmohammadi, Changiz
1
Verma, Sanjeev
1
Willems, Kim
1
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
45
Journal of business research : JBR
28
Journal of hospitality marketing & management
16
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Psychology & marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The TQM journal : the international review of organizational improvement
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
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1
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
3
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
4
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
10
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
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