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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
135
Virales Marketing
135
Consumer behaviour
85
Konsumentenverhalten
85
Internet marketing
62
Online-Marketing
62
Social Web
60
Social web
60
Online retailing
32
Online-Handel
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Kundenzufriedenheit
23
Beziehungsmarketing
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Personalisierung
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Relationship marketing
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social media
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135
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Okumus, Fevzi
4
Bilgihan, Anil
3
Korgaonkar, Pradeep
3
Li, Hengyun
3
Loureiro, Sandra Maria Correia
3
Park, Sangwon
3
Sparks, Beverley
3
Stepchenkova, Svetlana
3
Aiken, K. Damon
2
Ali, Azmat
2
Bukhari, Syed Arsalan Haider
2
Filieri, Raffaele
2
Haq, Junaid Ul
2
Kim, Jong Min
2
Kirilenko, Andrei
2
Law, Rob
2
Li, Gang
2
MacMillan, Amy
2
Mainardes, Emerson Wagner
2
Mumuni, Alhassan G.
2
Nicolau, Juan Luis
2
O'Reilly, Kelley
2
Pacheco, Barney G.
2
Petrescu, Maria
2
Sarmento, Eduardo Moraes
2
Taheri, Babak
2
Yang, Yang
2
Ahmad, Halim
1
Alguezaui, Salma
1
Almodarresi, Seyed Mahdi Alhosseini
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Alén, Elisa
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Amato, Stefano
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Amaya Rivas, Adriana A.
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Ardekani, Saeid Saeida
1
Arora, Nupur
1
Arshed, Norin
1
Au, Norman
1
Avello, Maria
1
Ayeh, Julian K.
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Tourism management : research, policies, practice
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
135
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Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
6
Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Chen, Dongzhi
;
Zhang, Wei
;
Bi, Jian-Wu
;
Zhang, Hanqin Qiu
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457564
Saved in:
7
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
8
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
9
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
10
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
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