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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising"
~subject:"Confidence"
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Search: subject_exact:"Mundpropaganda"
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Advertising
Confidence
Viral marketing
67
Virales Marketing
67
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social Web
30
Social web
30
Online retailing
15
Online-Handel
15
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Werbewirkung
11
E-commerce
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Electronic Commerce
10
social media
10
Brand image
9
Markenimage
9
Vertrauen
9
Werbung
8
Customer satisfaction
7
Kundenzufriedenheit
7
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5
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5
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purchase intention
5
word-of-mouth
5
Bibliometrics
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Bibliometrie
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4
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4
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4
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Korgaonkar, Pradeep
2
Aiken, K. Damon
1
Ali, Azmat
1
Balaji, M. S.
1
Becerra, Enrique
1
Bukhari, Syed Arsalan Haider
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Cruz, Poliano Bastos da
1
Dalakas, Vassilis
1
Dixit, Saumya
1
Drake, John R.
1
Eells, Danielle
1
Fernandes, Juliana
1
Furner, Christopher P.
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gironda, John
1
Haq, Junaid Ul
1
Hemsworth, David
1
Ishfaq, Muhammad
1
Islam, Jamid Ul
1
Jain, Manu
1
Khong Kok Wei
1
Kim, Eunice
1
Kisling, Eric
1
Kong, Sue
1
Londoño, Juan Carlos
1
Mainardes, Emerson Wagner
1
Mehdikhani, Rasoul
1
Pascal, Vincent
1
Petrescu, Maria
1
Qin, Li
1
Rahman, Zillur
1
Raposo Junior, Antonio Eliezer
1
Roberts-Lombard, Mornay
1
Samuel, Lee Hao Suan
1
Segev, Sigal
1
Shamhuyenhanzva, Roy Malon
1
Shin, Sohyoun
1
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
17
Journal of business research : JBR
13
International journal of advertising : the review of marketing communications
10
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of contemporary hospitality management
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
Journal of travel and tourism marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
Journal of advertising research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Cogent business & management
4
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of business information systems : IJBIS
3
International journal of procurement management
3
International journal of services technology and management
3
Journal for global business advancement : JGBA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JOBE
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of retailing
3
Technological forecasting & social change : an international journal
3
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ECONIS (ZBW)
17
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
5
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
6
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
7
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
8
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
9
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
10
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
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