Females are more rational! : how consumer expertise moderates attitude toward advertisements
Year of publication: |
2022
|
---|---|
Authors: | Bukhari, Syed Arsalan Haider ; Haq, Junaid Ul ; Ishfaq, Muhammad ; Ali, Azmat |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 3, p. 359-378
|
Subject: | Advertisement appeals | consumer expertise | information quality | word of mouth | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Virales Marketing | Viral marketing |
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