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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Torres, Ivonne M."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
relationship marketing
3
Customer satisfaction
2
Emotion
2
Ghana
2
Internet marketing
2
Lieferantenmanagement
2
Online-Marketing
2
Social Web
2
Social web
2
Supplier relationship management
2
Advertising
1
Advertising effects
1
Brand experience
1
Brand identification
1
Brand relationship orientation
1
Business-to-business marketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Communication
1
Confidence
1
Consumption
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
Dienstleistungsqualität
1
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8
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8
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Article in journal
8
Aufsatz in Zeitschrift
8
Language
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English
Author
All
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Torres, Ivonne M.
Aiken, K. Damon
3
Fazli-Salehi, Reza
3
Zúñiga, Miguel Ángel
3
Aslam, Wajeeha
2
Balaji, M. S.
2
Farhat, Kashif
2
Hopkins, Christopher D.
2
Mokhtar, Sany Sanuri Mohd
2
Petrescu, Maria
2
Shin, Sohyoun
2
Svensson, Göran
2
Trivedi, Jay
2
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Ahmad, Asad
1
Ahuja, Vandana
1
Aiyub, Asheefa Shaheen
1
Akar, Erkan
1
Akar, Ezgi
1
Al-Khalaf, Eiman
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Ali
1
Alavi, Shirin
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Algharabat, Raed Salah
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amaya Rivas, Adriana A.
1
Amir, Aysel
1
Angriawan, Arifin
1
Anisi, David
1
Anubha
1
Arghashi, Vahideh
1
Arora, Sonia
1
Awan, Mahmood A.
1
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Published in...
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Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of international consumer marketing
7
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer marketing
3
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Asia Pacific journal of marketing and logistics
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
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Source
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ECONIS (ZBW)
8
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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