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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of retailing"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Online retailing
Relationship marketing
Internet marketing
108
Online-Marketing
108
Consumer behaviour
80
Konsumentenverhalten
80
Social Web
42
Social web
42
Online-Handel
38
E-commerce
28
Electronic Commerce
28
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28
Virales Marketing
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Advertising effects
25
Werbewirkung
25
Beziehungsmarketing
23
Einzelhandel
23
Retail trade
23
Werbung
22
Advertising
21
Brand management
18
Markenführung
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Website
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Internet
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16
Marketingmanagement
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social media
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Vertrauen
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53
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Aslam, Wajeeha
2
Farhat, Kashif
2
Jin, Liyin
2
Mokhtar, Sany Sanuri Mohd
2
Aiken, K. Damon
1
Ailawadi, Kusum L.
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
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Anubha
1
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Bat, Tuya
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Boyd, Eric
1
Brandon, Renee
1
Breugelmans, Els
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Campo, Katia
1
Chawla, Deepak
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Chen, Chun-Der
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1
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1
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1
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Journal of internet commerce
Journal of retailing
Journal of business research : JBR
134
Journal of retailing and consumer services
107
International journal of internet marketing and advertising : IJIMA
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic marketing and retailing : IJEMR
41
International journal of hospitality management
37
Journal of management information systems : JMIS
35
Information systems research : ISR
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
The journal of product & brand management
30
Electronic commerce research
28
Journal of marketing communications
27
SpringerLink / Bücher
27
Marketing intelligence & planning
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of contemporary hospitality management
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of electronic commerce research : JECR
20
Journal of promotion management : innovations in planning and applied research
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of international marketing
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Tourism management : research, policies, practice
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic commerce : IJEC
18
International journal of business information systems : IJBIS
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Business horizons
16
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ECONIS (ZBW)
53
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
3
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
4
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
5
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
6
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
7
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
8
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
9
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
10
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
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