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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Viral marketing
182
Virales Marketing
182
Consumer behaviour
139
Konsumentenverhalten
139
Online-Marketing
74
Social Web
73
Social web
73
Online retailing
54
Online-Handel
54
Beziehungsmarketing
50
Relationship marketing
50
Customer satisfaction
42
Kundenzufriedenheit
42
Dienstleistungsqualität
27
Service quality
27
E-commerce
22
Electronic Commerce
22
Word-of-mouth
19
Brand management
17
Markenführung
17
Confidence
16
Customer integration
16
Kundenintegration
16
Vertrauen
16
Brand image
15
Markenimage
15
Online reviews
13
Advertising
12
Personalisierung
12
Personalization
12
Social network
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Soziales Netzwerk
11
Advertising effects
10
Brand
10
Data Mining
10
Data mining
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Markenartikel
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74
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Dwivedi, Yogesh Kumar
3
Abbasi, Amir Zaib
2
Balaji, M. S.
2
Hosanagar, Kartik
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Ofek, Elie
2
Rana, Nripendra P.
2
Septianto, Felix
2
Agarwal, Ritu
1
Agrawal, Shiv Ratan
1
Aiken, K. Damon
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alzate, Miriam
1
Amaya Rivas, Adriana A.
1
Arce-Urriza, Marta
1
Badgaiyan, Anant Jyoti
1
Bambauer-Sachse, Silke
1
Bapna, Ravi
1
Barta, Sergio
1
Basu, Rituparna
1
Bat, Tuya
1
Bento, Marisa
1
Botelho, Miguel
1
Burtch, Gordon
1
Byun, Kate Jeonghee
1
Carneiro, Teresa Cristina Janes
1
Cebollada, Javier
1
Chang, Ya Ping
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chen, Yuhan
1
Chiew, Tung Moi
1
Chintagunta, Pradeep K.
1
Cho, Minhee
1
Choi, Jinyoung
1
Chou, Shih Yung
1
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Journal of internet commerce
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
75
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Journal of management information systems : JMIS
24
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
74
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
8
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
9
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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