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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~isPartOf:"Springer eBook Collection"
~subject:"Impact assessment"
~subject:"Social Web"
~subject:"Social web"
~subject:"World of work"
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Impact assessment
Social Web
Social web
World of work
Welt
500
World
500
Consumer behaviour
166
Konsumentenverhalten
166
Online-Marketing
124
Internet marketing
117
Electronic Commerce
80
E-commerce
78
Internet
67
Digitalisierung
66
Nachhaltige Entwicklung
62
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62
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60
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59
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57
Online-Handel
57
Wirtschaftswachstum
56
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55
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55
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55
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54
Globalization
54
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45
Brand management
45
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Relationship marketing
45
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Viral marketing
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Coronavirus
41
Virales Marketing
41
Nachhaltigkeit
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social media
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Martínez-López, Francisco J.
5
Sauer, Nicola E.
4
Adeola, Ogechi
3
Cloots, Alexandra
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Hinson, Robert
3
Lepkowska-White, Elzbieta
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Aslam, Wajeeha
2
Baldus, Brian J.
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Connolly, Regina
2
De Angelis, Matteo
2
Dolen, Willemijn M. van
2
Farhat, Kashif
2
Gretzel, Ulrike
2
Gustafsson, Anders
2
Gázquez-Abad, Juan Carlos
2
Hassan, Azizul
2
Holland, Heinrich
2
Islam, Jamid Ul
2
Kreutzer, Ralf T.
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Krishen, Anjala S.
2
Mahr, Dominik
2
Mokhtar, Sany Sanuri Mohd
2
Ozuem, Wilson
2
Pan, Yating
2
Parks-Yancy, Rochelle
2
Pitt, Leyland F.
2
Pozharliev, Rumen
2
Torres, Ivonne M.
2
Veloutsou, Cleopatra
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Wiertz, Caroline
2
Wirtz, Jochen
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Springer Fachmedien Wiesbaden
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Springer Gabler <Firma>
2
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Conference on Institutional Building of the Competition Authorities in South-East Europe <2018, Belgrad>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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FOM-Hochschule für Oekonomie & Management
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Management Conference <2021, Bhubaneswar>
1
Symbiosis International University / Symbiosis Institute of Management Studies
1
Technische Universität Braunschweig
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Journal of internet commerce
Psychology & marketing
Springer eBook Collection
Journal of business research : JBR
466
Technological forecasting & social change : an international journal
274
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
210
NBER working paper series
207
Working paper / National Bureau of Economic Research, Inc.
172
CESifo working papers
165
NBER Working Paper
154
Information systems research : ISR
149
International journal of internet marketing and advertising : IJIMA
145
Tourism management : research, policies, practice
132
Working paper
131
Journal of management information systems : JMIS
124
Finance research letters
120
Discussion paper series / IZA
114
IMF working papers
112
Discussion papers / CEPR
111
Policy research working paper : WPS
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Discussion paper / Centre for Economic Policy Research
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
92
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
89
International journal of hospitality management
88
International journal of advertising : the review of marketing communications
87
World Bank E-Library Archive
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
Electronic commerce research
80
Management information systems : mis quarterly
77
Energy economics
75
Discussion paper
73
Journal of promotion management : innovations in planning and applied research
72
Cogent business & management
71
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ECONIS (ZBW)
306
Showing
1
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10
of
306
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
5
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
6
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
7
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
8
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
9
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
10
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
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