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~isPartOf:"Journal of internet commerce"
~person:"Acer, Adam S."
~person:"Amar, Raju G."
~person:"Baldus, Brian J."
~subject:"Beziehungsmarketing"
~subject:"Impact assessment"
~subject:"Social Web"
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Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
2
Gulping the poison : how webcare attributes reduce damages to brands caused by negative reviews
Tathagata, Ghosh
;
Amar, Raju G.
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 216-254
Persistent link: https://www.econbiz.de/10011987461
Saved in:
3
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
4
Online social notworks and insights into marketing communications
Acer, Adam S.
;
Polonsky, Maxim
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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