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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Virales Marketing"
~subject:"e-commerce"
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Search: subject_exact:"Social web"
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Brand image
Virales Marketing
e-commerce
Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
40
Online-Marketing
40
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Confidence
10
Vertrauen
10
Internet
9
Markenimage
9
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8
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8
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8
trust
7
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6
Marketingmanagement
6
social commerce
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5
Customer satisfaction
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Kundenzufriedenheit
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marketing
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Aslam, Wajeeha
2
Farhat, Kashif
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Mokhtar, Sany Sanuri Mohd
2
Aydın, Gökhan
1
Barakat, Karine Aoun
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Carneiro, Teresa Cristina Janes
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Luna-Nevarez, Cuauhtemoc
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Journal of internet commerce
Journal of business research : JBR
142
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of marketing communications
44
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
35
International journal of advertising : the review of marketing communications
33
International journal of hospitality management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of management information systems : JMIS
29
Journal of marketing
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
International journal of electronic marketing and retailing : IJEMR
24
Journal of marketing management : MM
23
Electronic commerce research
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
International journal of business information systems : IJBIS
19
Journal of travel and tourism marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
International journal of technology marketing : IJTMkt
16
Journal of marketing research : JMR
16
Journal of global marketing
15
Tourism management perspectives : TMP
15
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ECONIS (ZBW)
24
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
3
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
4
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
5
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
10
The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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