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~isPartOf:"Journal of internet commerce"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"KMU"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
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Unternehmenserfolg
Marketing management
12
Marketingmanagement
12
Online-Marketing
8
Social Web
6
Social web
6
Markenführung
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Markenimage
3
social media
3
Beziehungsmarketing
2
Communication
2
Kommunikation
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Online retailing
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Online-Handel
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1
Brand admiration
1
Brand attitude
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Lepkowska-White, Elzbieta
2
Baldus, Brian J.
1
Gaur, Sanjaya Singh
1
Hafez, Md.
1
Herjanto, Halimin
1
Kantamaa, Eveliina
1
Mero, Joel
1
Mutlu, Hanifi Murat
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Pan, Yating
1
Parsons, Amy L.
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Sama, Ramzan
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Saransomrurtai, Chayanin
1
Singh, Lisa O.
1
Singh, Robert P.
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Sürer, Atilla
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Torres, Ivonne M.
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Trivedi, Jay
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Vanninen, Heini
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Journal of internet commerce
Journal of business research : JBR
129
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of strategic marketing
69
The journal of brand management : an international journal
45
The journal of business & industrial marketing
38
European journal of marketing : EJM
36
The journal of product & brand management
34
Journal of retailing and consumer services
32
Marketing intelligence & planning
31
Journal of the Academy of Marketing Science
29
Journal of marketing communications
27
Cogent business & management
26
Journal of marketing management : MM
25
International marketing review
24
SpringerLink / Bücher
22
International journal of internet marketing and advertising : IJIMA
21
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The marketing review
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International business review : the official journal of the European International Business Academy
16
Springer eBook Collection
16
European research studies
15
International entrepreneurship and management journal
15
Journal of research in marketing and entrepreneurship
15
International journal of hospitality management
14
Journal of global marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
International journal of entrepreneurship and small business
13
Journal of international marketing
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the review of marketing communications
12
Business horizons
11
International journal of retail & distribution management
11
Journal of promotion management : JPM
11
International journal of economic perspectives : IJEP
10
Journal of promotion management : innovations in planning and applied research
10
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ECONIS (ZBW)
10
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
3
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Saved in:
4
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
5
Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
Saved in:
6
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
7
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
8
The effects of an e-marketing orientation on performance on Turkish exporter firms
Sürer, Atilla
;
Mutlu, Hanifi Murat
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 123-138
Persistent link: https://www.econbiz.de/10011432409
Saved in:
9
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
10
Blogs : emerging knowledge management tools for entrepreneurs to enhance marketing efforts
Singh, Robert P.
;
Singh, Lisa O.
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003800834
Saved in:
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