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~isPartOf:"Journal of knowledge management"
~isPartOf:"Management information systems : mis quarterly"
~source:"econis"
~subject:"Informationstechnik"
~subject:"Viral marketing"
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Informationstechnik
Viral marketing
Social Web
129
Social web
129
Knowledge management
53
Wissensmanagement
53
Knowledge transfer
47
Wissenstransfer
47
Social network
24
Soziales Netzwerk
24
Knowledge sharing
19
Internet marketing
16
Online-Marketing
16
Social media
16
Consumer behaviour
14
Konsumentenverhalten
14
Web 2.0 technologies
14
Web 2.0-Technologien
14
social media
14
Knowledge
12
Learning organization
12
Lernende Organisation
12
Wissen
12
E-commerce
10
Electronic Commerce
10
Virales Marketing
10
Information technology
9
Social relations
9
Soziale Beziehungen
9
Arbeitsgruppe
8
Team
8
Business network
7
Data Mining
7
Data mining
7
Information dissemination
7
Informationsverbreitung
7
Innovation management
7
Innovationsmanagement
7
Online retailing
7
Online-Handel
7
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18
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Oestreicher-Singer, Gal
2
Rui, Huaxia
2
Agarwal, Ritu
1
Animesh, Animesh
1
Baños, Raul
1
Björk, Jennie
1
Chandra, Somnath
1
Davison, Robert M.
1
Dulipovici, Alina
1
Efron, Niv
1
Ferreira, Pedro
1
Gao, Guodong
1
Garg, Megha
1
Geva, Tomer
1
Greenwood, Brad N.
1
Gunarathne, Priyanga
1
Hu, Yu Jeffrey
1
Jensen, Matthew L.
1
Krackhardt, David
1
Leonardi, Paul M.
1
Li, Xitong
1
Lu, Yong
1
Magnusson, Mats
1
Matos, Miguel Godinho de
1
McCullough, Jeffrey S.
1
Ning, Nan
1
Oh, Hyelim
1
Ou, Carol Xiaojuan
1
Parra, María Concepción
1
Pavlou, Paul A.
1
Pinsonneault, Alain
1
Rhue, Lauren
1
Seidmann, Abraham
1
Shen, Wenqi
1
Shi, Zhan
1
Shimshoni, Yair
1
Sinha, Bhaskar
1
Sundararajan, Arun
1
Ulmer, Jackie Rees
1
Vieru, Dragos
1
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Journal of knowledge management
Management information systems : mis quarterly
Journal of business research : JBR
87
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Information systems research : ISR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Tourism management : research, policies, practice
33
International journal of hospitality management
32
Journal of management information systems : JMIS
27
Technological forecasting & social change : an international journal
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
20
Journal of marketing
20
International journal of advertising : the quarterly review of marketing communications
18
International journal of business information systems : IJBIS
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Business horizons
17
International journal of contemporary hospitality management
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
Psychology & marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Journal of internet commerce
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of consumer studies
13
Journal of advertising research
13
SpringerLink / Bücher
13
International journal of technology marketing : IJTMkt
12
Journal of organizational computing and electronic commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
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ECONIS (ZBW)
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18
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1
Playing to the crowd? : digital visibility and the social dynamics of purchase disclosure
Rhue, Lauren
;
Sundararajan, Arun
- In:
Management information systems : mis quarterly
43
(
2019
)
4
,
pp. 1127-1141
Persistent link: https://www.econbiz.de/10012172919
Saved in:
2
When social media delivers customer service : differential customer treatment in the airline industry
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Management information systems : mis quarterly
42
(
2018
)
2
,
pp. 489-520
Persistent link: https://www.econbiz.de/10011878404
Saved in:
3
Herding and social media word-of-mouth : evidence from Groupon
Li, Xitong
;
Wu, Lynn
- In:
Management information systems : mis quarterly
42
(
2018
)
4
,
pp. 1331-1351
Persistent link: https://www.econbiz.de/10011951789
Saved in:
4
Prominence and interpretation of online conflict of interest disclosures
Jensen, Matthew L.
;
Yetgin, Emre
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 629-643
Persistent link: https://www.econbiz.de/10011690007
Saved in:
5
Using forum and search data for sales prediction of high-involvement projects
Geva, Tomer
;
Oestreicher-Singer, Gal
;
Efron, Niv
; …
- In:
Management information systems : mis quarterly
41
(
2017
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10011656479
Saved in:
6
Web GIS to enhance relational capital : the case of general merchandise retailers
Baños, Raul
;
Wandosell Fernandez de Bobadilla, Gonzalo
; …
- In:
Journal of knowledge management
20
(
2016
)
3
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011524295
Saved in:
7
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
8
Competing for attention : an empirical study of online reviewers' strategic behavior
Shen, Wenqi
;
Hu, Yu Jeffrey
;
Ulmer, Jackie Rees
- In:
Management information systems : mis quarterly
39
(
2015
)
3
,
pp. 683-696
Persistent link: https://www.econbiz.de/10011339223
Saved in:
9
Vocal minority and silent majority : how do online ratings reflect population perceptions of quality?
Gao, Guodong
;
Greenwood, Brad N.
;
Agarwal, Ritu
; …
- In:
Management information systems : mis quarterly
39
(
2015
)
3
,
pp. 565-589
Persistent link: https://www.econbiz.de/10011339235
Saved in:
10
Development of ontology from Indian agricultural e-governance data using IndoWordBet : a semantic web approach
Sinha, Bhaskar
;
Chandra, Somnath
;
Garg, Megha
- In:
Journal of knowledge management
19
(
2015
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011296930
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