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~isPartOf:"Journal of macromarketing"
~language:"eng"
~subject:"Firm performance"
~subject:"marketing"
~type_genre:"Article in journal"
~type_genre:"Nachruf"
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Firm performance
marketing
Marketing
45
macromarketing
16
Marketing theory
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marketing systems
11
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10
Marketingmanagement
10
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marketing ethics
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marketing education
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Lusch, Robert F.
2
Schmidtz, David
2
Benton, Raymond
1
Brennan, Jason
1
Helm, Sabrina
1
Iacobucci, Dawn
1
Little, Vicki
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Journal of macromarketing
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Journal of business research : JBR
16
Journal of strategic marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Cogent business & management
13
International journal of consumer studies
13
Journal of marketing management : MM
13
Business history
12
Journal of marketing education : JME
12
International journal of internet marketing and advertising : IJIMA
11
Journal of travel and tourism marketing
11
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Health marketing quarterly
9
Journal of marketing
9
Marketing theory
9
European research studies
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Operations research
8
Psychology & marketing
8
Journal of international food & agribusiness marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Marketing i menedžment innovacij : m&mi
7
The journal of business & industrial marketing
7
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of islamic marketing and branding
6
Journal of education for business
6
Journal of internet commerce
6
Journal of marketing for higher education
6
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ECONIS (ZBW)
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1
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
3
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
4
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
5
Macromarketing our way to a zero-carbon future
Helm, Sabrina
;
Little, Vicki
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 262-266
Persistent link: https://www.econbiz.de/10013257866
Saved in:
6
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
7
A prehistory of liberty*
Schmidtz, David
;
Brennan, Jason
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 355-361
Persistent link: https://www.econbiz.de/10012264035
Saved in:
8
A challenge within macromarketing : global disasters
Iacobucci, Dawn
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 334-338
Persistent link: https://www.econbiz.de/10012109488
Saved in:
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