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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Legends in marketing"
~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
~person:"Kotler, Philip"
~person:"Skuba, Charles J."
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Kotler, Philip
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Legends in marketing
Marketing management : a quarterly business management publication of the American Marketing Association
Journal of marketing
15
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Business Horizons
3
Business horizons
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
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Marketing management and the decision sciences: theory and applications
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Nonprofit marketing : sectoral applications
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Pearson one series
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Readings in basic marketing
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Readings in marketing : the qualitative and quantitative areas
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Review of marketing research
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Springer Business Cases
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Strategic marketing : planning, implementation, and control
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wi / wirtschaft
2
wi wirtschaft
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
11
OLC EcoSci
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11
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
12
Rethinking the Chain - Make marketing leaner, faster and better.
Shaw, Robert
;
Kotler, Philip
- In:
Marketing management : a quarterly business management …
18
(
2009
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10008287447
Saved in:
13
Perspectives
Kotler, Philip
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 51
Persistent link: https://www.econbiz.de/10007225329
Saved in:
14
Alleviating Poverty: A Macro-Micro Marketing Perspective
Kotler, Philip
;
Roberto, Ned
;
Leisner, Tony
- In:
Journal of macromarketing : examining the interactions …
26
(
2006
)
2
,
pp. 233-239
Persistent link: https://www.econbiz.de/10007386959
Saved in:
15
Wrestling With Ethics - Is marketing ethics an oxymoron?
Kotler, Philip
- In:
Marketing management : a quarterly business management …
13
(
2004
)
6
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007228769
Saved in:
16
Reviews and Communications - The Marketing of Nations
Kotler, Philip
;
Jatusripitak, Somkid
;
Maesincee, Suvit
; …
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
1
,
pp. 84-85
Persistent link: https://www.econbiz.de/10006913707
Saved in:
17
A Generic Concept of Marketing - Broaden marketing's focus to include an organization's transactions with all of its publics.
Kotler, Philip
- In:
Marketing management : a quarterly business management …
7
(
1998
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10007247307
Saved in:
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