//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~person:"Ball, Joan P."
~person:"Lee, Joonghwa"
~subject:"Internet marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
4
Konsumentenverhalten
4
Online-Marketing
4
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Social norm
2
Soziale Norm
2
Werbewirkung
2
Werbung
2
Brand management
1
Central Africa
1
Coronavirus
1
Fashion
1
Instagram
1
Markenführung
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Mode
1
Native advertising
1
Online video advertising
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social media advertising
1
Social media marketing
1
Social relations
1
Soziale Beziehungen
1
Sub-Saharan Africa
1
Subsahara-Afrika
1
Viral marketing
1
Virales Marketing
1
Zentralafrika
1
attitudes
1
branding
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ball, Joan P.
Lee, Joonghwa
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Varan, Duane
3
Duan, Wenjing
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Muehling, Darrel D.
2
Phua, Joe
2
Reijmersdal, Eva A. van
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Weber, T. J.
2
Zhang, Jie Jennifer
2
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Ashley, Christy
1
Averbeck, Joshua M.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Belanche, Daniel
1
Benbasat, Izak
1
Benlian, Alexander
1
Bergiel, Blaise
1
Bishop, Melissa M.
1
Boerman, Sophie C.
1
Boh, Wai Fong
1
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
Journal of marketing communications
Journal of current issues and research in advertising
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
3
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
4
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->