//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Internet marketing
Consumer behaviour
374
Konsumentenverhalten
374
Advertising effects
135
Werbewirkung
135
Advertising
97
Online-Marketing
97
Werbung
95
Social Web
79
Social web
79
Brand image
74
Brand management
74
Markenführung
74
Markenimage
74
Viral marketing
53
Virales Marketing
53
Online retailing
42
Online-Handel
42
Marketing management
35
Marketingmanagement
35
Beziehungsmarketing
34
Relationship marketing
34
E-commerce
31
Brand
30
Markenartikel
30
Emotion
27
Experiment
25
social media
25
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Confidence
22
Vertrauen
22
Cognition
16
Kognition
16
Internet
15
Personalization
15
Personalisierung
14
Personality psychology
14
more ...
less ...
Online availability
All
Undetermined
89
Free
6
Type of publication
All
Article
110
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
110
Language
All
English
110
Author
All
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Benbasat, Izak
2
Duan, Wenjing
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Weber, T. J.
2
Zhang, Jie Jennifer
2
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Aron, Ravi
1
Ashley, Christy
1
Averbeck, Joshua M.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Belanche, Daniel
1
Benlian, Alexander
1
Bergiel, Blaise
1
Bishop, Melissa M.
1
Boh, Wai Fong
1
Boutsouki, Christina
1
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
Journal of marketing communications
Journal of retailing and consumer services
266
Journal of business research : JBR
227
International journal of internet marketing and advertising : IJIMA
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of internet commerce
90
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Electronic commerce research
78
International journal of electronic marketing and retailing : IJEMR
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
International journal of advertising : the review of marketing communications
65
Cogent business & management
58
International journal of hospitality management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Information systems research : ISR
56
Journal of promotion management : innovations in planning and applied research
56
International journal of e-business research : an official publication of the Information Resources Management Association
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
47
International journal of business information systems : IJBIS
44
Asia Pacific journal of marketing and logistics
43
Journal of electronic commerce research : JECR
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
International journal of consumer studies
41
Journal of retailing
40
Psychology & marketing
40
Technological forecasting & social change : an international journal
37
Journal of marketing
36
Electronic commerce research and applications
34
International journal of electronic commerce : IJEC
34
Tourism management : research, policies, practice
34
International journal of technology marketing : IJTMkt
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of promotion management : JPM
31
The international review of retail, distribution and consumer research
31
Journal of fashion marketing and management
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
30
Journal of advertising research
29
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
8
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
9
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
10
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->