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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Boh, Wai Fong"
~person:"Tucker, Catherine"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
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cinematic movies
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electronic word-of-mouth
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movie reviews
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movie success
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online advertising
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Boh, Wai Fong
Tucker, Catherine
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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All
ECONIS (ZBW)
3
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Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
2
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong
;
Boh, Wai Fong
;
Goh, Kim Huat
- In:
Journal of management information systems : JMIS
34
(
2017
)
4
,
pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
Saved in:
3
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
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