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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Duan, Wenjing"
~person:"Tucker, Catherine"
~subject:"Consumer behaviour"
~subject:"Data mining"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"electronic word of mouth"
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Consumer behaviour
Data mining
Internet marketing
Internet
Online-Handel
electronic word of mouth
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Social Web
3
Social web
3
Werbewirkung
3
Konsumentenverhalten
2
Advertising
1
Bayesian modeling
1
Data Mining
1
Distribution channel
1
E-commerce
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Electronic Commerce
1
Netherlands
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Niederlande
1
Online retailing
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Twitter
1
Vertriebsweg
1
Werbung
1
clickstream data
1
digital advertising
1
e-commerce
1
eWoM
1
marketing attribution
1
mediation model
1
online advertising
1
online referral channels
1
online reviews
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online software markets
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professional reviews
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Duan, Wenjing
Tucker, Catherine
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Hosanagar, Kartik
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Mayzlin, Dina
2
Narayan, Vishal
2
Ofek, Elie
2
Park, Sungsik
2
Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Shin, Woochoel
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Viswanathan, Siva
2
Wang, Xin
2
Xie, Jinhong
2
Xu, Jingjun
2
Yang, Sha
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameri, Mina
1
Assael, Henry
1
Averbeck, Joshua M.
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Bardhan, Indranil R.
1
Bart, Yakov
1
Bell, David R.
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Decision support systems : DSS ; the international journal
1
Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of retailing
1
Zhou, W. and Duan, W. (2012). How Does the Distribution of Word-of-Mouth across Websites Affect Online Retail Sales? Proceedings of the Eleventh Workshop on E-business of International Conference on Information Systems (WeB), Orlando, FL
1
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ECONIS (ZBW)
4
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The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
3
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
4
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
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