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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Internet marketing"
~subject:"Suchmaschine"
~subject:"online reviews"
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Subject
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Internet marketing
Suchmaschine
online reviews
Online-Marketing
60
Social Web
42
Social web
42
Online retailing
35
Online-Handel
35
Consumer behaviour
29
E-commerce
29
Electronic Commerce
29
Konsumentenverhalten
29
Viral marketing
25
Virales Marketing
25
Internet
14
social media
10
Personalisierung
9
Personalization
9
Digital platform
7
Digitale Plattform
7
user-generated content
7
Advertising effects
6
Data Mining
6
Data mining
6
Werbewirkung
6
electronic word of mouth
6
Beziehungsmarketing
5
Relationship marketing
5
Website
5
Search engine
4
Social network
4
Soziales Netzwerk
4
eWoM
4
online misinformation
4
Advertising
3
Corporate reputation
3
Digitale Dienste
3
Emotion
3
Experiment
3
Fake news
3
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47
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61
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61
Aufsatz in Zeitschrift
61
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English
61
Author
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Qiu, Liangfei
4
Dennis, Alan
3
Whinston, Andrew B.
3
Benbasat, Izak
2
Cheng, Hsing Kenneth
2
Clemons, Eric K.
2
Duan, Wenjing
2
Fan, Weiguo
2
Ghoshal, Abhijeet
2
Jensen, Matthew L.
2
Jiang, Zhenhui
2
Oh, Wonseok
2
Pavlou, Paul A.
2
Qahri-Saremi, Hamed
2
Turel, Ofir
2
Ye, Hua
2
Zhang, Jie Jennifer
2
Zhao, Xia
2
Akkiraju, Rama
1
Al-Natour, Sameh
1
Au, Yoris A.
1
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Benlian, Alexander
1
Boh, Wai Fong
1
Bulgurcu, Burcu
1
Cao, Zike
1
Cenfetelli, Ron
1
Chau, Michael
1
Chau, Patrick Y. K.
1
Chen, Aihui
1
Chen, Jianqing
1
Cheng, Tsang-Hsiang
1
Cheng, Yichen
1
Choi, HanByeol Stella
1
Choi, Hoon Seok
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Crawford, Jennifer
1
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Published in...
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Journal of management information systems : JMIS
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
50
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Marketing intelligence & planning
46
International journal of contemporary hospitality management
45
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ECONIS (ZBW)
61
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51
Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Yi, Cheng
;
Jiang, Zhenhui
;
Benbasat, Izak
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10011385741
Saved in:
52
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
53
Effects of freemium strategy in the mobile app market : an empirical study of Google Play
Liu, Charles Zhechao
;
Au, Yoris A.
;
Choi, Hoon Seok
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 326-354
Persistent link: https://www.econbiz.de/10011585475
Saved in:
54
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
55
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
56
Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
57
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
58
Vertical differentiation and a comparison of online
advertising
models
Lin, Mei
;
Ke, Xuqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 195-235
Persistent link: https://www.econbiz.de/10009656111
Saved in:
59
Regulation of digital businesses with natural monopolies or third-party payment business models : antitrust lessons from the analysis of Google
Clemons, Eric K.
;
Madhani, Nehal
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 43-80
Persistent link: https://www.econbiz.de/10008936168
Saved in:
60
Oligopolistic pricing with online search
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 111-141
Persistent link: https://www.econbiz.de/10008936859
Saved in:
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