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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Social network"
~subject:"Theory"
~subject:"Virales Marketing"
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Social network
Theory
Virales Marketing
Internet marketing
60
Online-Marketing
60
Social Web
42
Social web
42
Online retailing
34
Online-Handel
34
E-commerce
29
Electronic Commerce
29
Consumer behaviour
28
Konsumentenverhalten
28
Viral marketing
24
Internet
14
online reviews
11
social media
10
Personalisierung
8
Personalization
8
Digital platform
7
Digitale Plattform
7
user-generated content
7
Data Mining
6
Data mining
6
Beziehungsmarketing
5
Relationship marketing
5
Website
5
electronic word of mouth
5
Advertising effects
4
Search engine
4
Soziales Netzwerk
4
Suchmaschine
4
Werbewirkung
4
eWoM
4
online misinformation
4
Advertising
3
Corporate reputation
3
Digitale Dienste
3
Emotion
3
Experiment
3
Fake news
3
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27
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27
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27
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27
Author
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Duan, Wenjing
2
Jensen, Matthew L.
2
Qiu, Liangfei
2
Zhang, Jie Jennifer
2
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Boh, Wai Fong
1
Cao, Zike
1
Chau, Patrick Y. K.
1
Chen, Aihui
1
Cheng, Tsang-Hsiang
1
Choi, HanByeol Stella
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Delkhosh, Fatemeh
1
Devaraj, Sarv
1
Du, Qianzhou
1
Fan, Weiguo
1
Goh, Kim Huat
1
Gopal, Ram
1
Gupta, Alok
1
Gupta, Sumeet
1
Hoffmann, Christian
1
Hu, Paul Jen-Hwa
1
Huang, Jianxiong
1
Hui, Kai-Lung
1
James, Tabitha L.
1
Janze, Christian
1
Jung, Jaehwuen
1
Kehoe, Juan Luo
1
Kilic, Isil Yakut
1
Kumar, Naveen
1
Kumar, Subodha
1
Kwak, Chanhee
1
Lahiri, Atanu
1
Lee, Heeseok
1
Lee, Ho Cheung Brian
1
Lee, Junyeong
1
Li, Xinxin
1
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Published in...
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Journal of management information systems : JMIS
Journal of business research : JBR
89
International journal of hospitality management
51
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of internet marketing and advertising : IJIMA
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
33
Journal of marketing communications
33
Tourism management : research, policies, practice
30
Electronic commerce research
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of internet commerce
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
International journal of advertising : the review of marketing communications
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
Journal of marketing
20
International journal of electronic commerce : IJEC
19
Psychology & marketing
19
Business horizons
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of travel and tourism marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of technology marketing : IJTMkt
14
Journal of advertising research
14
Journal of promotion management : innovations in planning and applied research
14
SpringerLink / Bücher
14
The journal of product & brand management
14
European journal of marketing : EJM
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Cogent business & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management information systems : mis quarterly
11
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ECONIS (ZBW)
27
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1
Impact of project updates and their social endorsement in online medical crowdfunding
Wu, Yi
;
Ye, Hua
;
Jensen, Matthew L.
;
Liu, Linwei
- In:
Journal of management information systems : JMIS
41
(
2024
)
1
,
pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
Saved in:
2
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
3
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
4
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
5
Impacts of social interactions and peer evaluations on online review platforms
Yu, Yinan
;
Warut Khern-Am-Nuai
;
Pinsonneault, Alain
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1271-1300
Persistent link: https://www.econbiz.de/10014582571
Saved in:
6
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
7
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
8
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
9
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
10
Adherence to clinical guidelines, electronic health record use, and online reviews
Saifee, Danish H.
;
Bardhan, Indranil R.
;
Lahiri, Atanu
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1071-1104
Persistent link: https://www.econbiz.de/10012198658
Saved in:
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