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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Digitalisierung"
~subject:"Virales Marketing"
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Search: subject:"Internet"
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Digitalisierung
Virales Marketing
Consumer behaviour
744
Konsumentenverhalten
744
Social Web
481
Social web
481
Online retailing
477
Online-Handel
477
Electronic Commerce
466
Online-Marketing
425
Internet marketing
403
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372
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243
Relationship marketing
243
Einzelhandel
190
Retail trade
186
Deutschland
143
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142
Markenführung
142
Internet
140
Viral marketing
136
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133
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128
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128
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93
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92
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91
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75
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Rana, Nripendra P.
4
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3
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2
Bambauer-Sachse, Silke
2
Fuentes, Christian
2
Guerreiro, João Pedro Silva Martins
2
Ismagilova, Elvira
2
Janakiraman, Ramkumar
2
Kar, Arpan Kumar
2
Keuper, Frank
2
Kollmann, Tobias
2
Korgaonkar, Pradeep
2
Loureiro, Sandra Maria Correia
2
Lu, Shijie
2
Ludwig, Stephan
2
Mainardes, Emerson Wagner
2
Mangold, Sabrina
2
Moro, Sérgio
2
Rishika, Rishika
2
Sarmento, Eduardo Moraes
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Slade, Emma
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Wang, Xin
2
Zhang, Yu
2
Abolhassan, Ferri
1
Adamopoulos, Panagiotis
1
Agrawal, Shiv Ratan
1
Ahlemann, Frederik
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alkire, Linda
1
Almodarresi, Seyed Mahdi Alhosseini
1
Alrawad, Mahmaod
1
Alt, Rainer
1
Alzate, Miriam
1
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Deutscher Dialogmarketing Verband
3
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
166
Technological forecasting & social change : an international journal
86
Springer eBook Collection
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of hospitality management
62
Information systems research : ISR
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
International journal of internet marketing and advertising : IJIMA
52
Tourism management : research, policies, practice
51
Journal of digital banking
46
Journal of marketing communications
42
Journal of management information systems : JMIS
39
Electronic commerce research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Electronic markets : EM ; the international journal of electronic commerce and business media
34
Journal of hospitality marketing & management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Business horizons
33
Journal of electronic commerce research : JECR
32
Psychology & marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of internet commerce
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of advertising : the review of marketing communications
28
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of open innovation : technology, market, and complexity
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Finance research letters
26
International journal of electronic marketing and retailing : IJEMR
26
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of travel and tourism marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Journal of advertising research
22
Cogent business & management
21
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ECONIS (ZBW)
197
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1
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10
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197
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
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