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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
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Beziehungsmarketing
Virales Marketing
Consumer behaviour
820
Konsumentenverhalten
820
Online retailing
551
Online-Handel
551
Social Web
459
Social web
459
Internet marketing
419
Online-Marketing
418
E-commerce
351
Electronic Commerce
350
Relationship marketing
242
Einzelhandel
210
Retail trade
210
Viral marketing
155
Customer satisfaction
135
Kundenzufriedenheit
135
Brand management
124
Markenführung
124
Internet
103
Digital platform
96
Digitale Plattform
96
Advertising effects
93
Werbewirkung
93
Distribution channel
90
Vertriebsweg
90
Brand image
88
Markenimage
88
Confidence
82
Dienstleistungsqualität
82
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82
Vertrauen
82
Advertising
80
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Rana, Nripendra P.
7
Dwivedi, Yogesh Kumar
4
Janakiraman, Ramkumar
4
Park, Jungkun
4
Bell, David R.
3
Carlson, Jamie
3
Chang, Ya Ping
3
Herhausen, Dennis
3
Jebarajakirthy, Charles
3
Kannan, P. K.
3
Kumar, Jitender
3
Kumar, Vikas
3
Lu, Shijie
3
Palmatier, Robert W.
3
Peltier, James
3
Prentice, Catherine
3
Quach, Sara
3
Rishika, Rishika
3
Straker, Karla
3
Thaichon, Park
3
Wang, Xin
3
Wrigley, Cara
3
Zhang, Yu
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Altobello, Suzanne A.
2
Baabdullah, Abdullah Mohammed
2
Bambauer-Sachse, Silke
2
Barari, Mojtaba
2
Bleier, Alexander
2
Bozkurt, Sıddık
2
Brooks, Gillian
2
Casper Ferm, Lars-Erik
2
Coker, Kesha K.
2
Dash, Ganesh
2
Dix, Steve
2
Gallino, Santiago
2
Gao, Fei
2
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Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
268
International journal of internet marketing and advertising : IJIMA
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
International journal of hospitality management
80
Industrial marketing management : the international journal for industrial and high-tech firms
65
Tourism management : research, policies, practice
65
International journal of electronic customer relationship management : IJECRM
60
International journal of electronic marketing and retailing : IJEMR
60
Journal of internet commerce
59
Information systems research : ISR
58
Journal of marketing communications
56
Electronic commerce research
55
Journal of electronic commerce research : JECR
54
Psychology & marketing
53
The journal of product & brand management
49
Journal of strategic marketing
47
Technological forecasting & social change : an international journal
46
Journal of management information systems : JMIS
45
SpringerLink / Bücher
44
International journal of business information systems : IJBIS
42
Journal of hospitality marketing & management
42
The journal of services marketing
41
International journal of e-business research : an official publication of the Information Resources Management Association
40
Journal of promotion management : innovations in planning and applied research
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Cogent business & management
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
The service industries journal
37
Asia Pacific journal of marketing and logistics
36
International journal of contemporary hospitality management
36
International journal of electronic commerce : IJEC
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Business horizons
34
Journal of marketing management : MM
34
Journal of the Academy of Marketing Science
34
International journal of technology marketing : IJTMkt
33
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ECONIS (ZBW)
369
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1
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369
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
8
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
9
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
10
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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