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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Subject
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Consumer behaviour
Konsumentenverhalten
857
Relationship marketing
393
Beziehungsmarketing
391
Einzelhandel
322
Retail trade
322
Marketing management
236
Marketingmanagement
236
USA
218
United States
218
Brand management
208
Markenführung
208
Customer satisfaction
175
Kundenzufriedenheit
175
Brand image
146
Markenimage
146
Online retailing
134
Online-Handel
133
Theory
126
Theorie
125
Dienstleistungsqualität
123
Service quality
123
Marketing
120
Distribution channel
118
Lieferantenmanagement
118
Preismanagement
118
Pricing strategy
118
Salespeople
118
Supplier relationship management
118
Verkaufspersonal
118
Vertriebsweg
118
Internet marketing
117
Online-Marketing
117
Innovation
111
Social Web
108
Social web
108
Brand
102
Markenartikel
99
E-commerce
93
Electronic Commerce
93
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36
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855
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2
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Article in journal
Case study
Aufsatz in Zeitschrift
857
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
Author
All
Grewal, Dhruv
29
Kumar, V.
13
Verhoef, Peter C.
12
Palmatier, Robert W.
11
Bagozzi, Richard P.
8
Blut, Markus
8
Inman, J. Jeffrey
8
Roggeveen, Anne L.
8
Ruyter, Ko de
8
Bijmolt, Tammo H. A.
7
Breugelmans, Els
7
Burton, Scot
7
Haws, Kelly L.
7
Hennig-Thurau, Thorsten
7
Hoyer, Wayne D.
7
Kukar-Kinney, Monika
7
Lehmann, Donald R.
7
Monroe, Kent B.
7
Noble, Stephanie M.
7
Nordfält, Jens
7
Biswas, Dipayan
6
Campo, Katia
6
Dahl, Darren W.
6
Hagtvedt, Henrik
6
Herrmann, Andreas
6
Homburg, Christian
6
Houston, Mark B.
6
Ma, Yu
6
Oppewal, Harmen
6
Patrick, Vanessa M.
6
Reinartz, Werner J.
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
White, Katherine
6
Wieseke, Jan
6
Zhang, Jonathan Z.
6
Ailawadi, Kusum L.
5
Alavi, Sascha
5
Barone, Michael J.
5
Biswas, Abhijit
5
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Journal of marketing
Journal of retailing
Journal of the Academy of Marketing Science
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
857
Showing
1
-
10
of
857
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
8
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
9
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
10
Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van
;
Heide, Martine T. van der
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
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