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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Walker Reczek, Rebecca"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Konsumentenverhalten
6
Brand image
2
Brand management
2
Markenführung
2
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2
AI
1
Advertising effects
1
Artificial intelligence
1
Beziehungsmarketing
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Walker Reczek, Rebecca
Grewal, Dhruv
20
Palmatier, Robert W.
9
Verhoef, Peter C.
9
Breugelmans, Els
7
Nordfält, Jens
7
Roggeveen, Anne L.
7
Campo, Katia
6
Haws, Kelly L.
6
Inman, J. Jeffrey
6
Kumar, V.
6
Schreier, Martin
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Biswas, Abhijit
5
Blut, Markus
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Fuchs, Christoph
5
Hamilton, Ryan
5
Herrmann, Andreas
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Neslin, Scott A.
5
Patrick, Vanessa M.
5
Reinartz, Werner J.
5
Biswas, Dipayan
4
Burton, Scot
4
Evanschitzky, Heiner
4
Fang, Eric
4
Geyskens, Inge
4
Hardesty, David M.
4
Houston, Mark B.
4
Hoyer, Wayne D.
4
Ittersum, Koert van
4
Kushwaha, Tarun
4
Lamberton, Cait
4
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Journal of marketing
Journal of retailing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing letters : a journal of research in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
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ECONIS (ZBW)
6
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1
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6
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6
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
Saved in:
3
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
4
How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories
Hogreve, Jens
;
Matta, Shashi
;
Hettich, Alexander S.
; …
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012648985
Saved in:
5
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
6
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.
;
Walker Reczek, Rebecca
;
Irwin, Julie …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
Saved in:
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