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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Subject
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Consumer behaviour
Lieferantenmanagement
Konsumentenverhalten
591
Einzelhandel
286
Retail trade
286
Relationship marketing
228
Beziehungsmarketing
227
Brand management
132
Markenführung
132
USA
132
United States
132
Marketing management
127
Marketingmanagement
127
Online retailing
105
Online-Handel
104
Customer satisfaction
103
Kundenzufriedenheit
103
Preismanagement
95
Pricing strategy
95
Distribution channel
93
Vertriebsweg
93
Brand image
91
Markenimage
91
Internet marketing
81
Online-Marketing
81
Theorie
77
Theory
77
Brand
72
Dienstleistungsqualität
72
Service quality
72
Markenartikel
70
Sales promotion
70
Verkaufsförderung
70
E-commerce
69
Electronic Commerce
69
Social Web
69
Social web
69
Marketing
67
Supplier relationship management
66
Viral marketing
61
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Undetermined
338
Free
16
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All
Article
649
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
652
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Fallstudie
1
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Language
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English
Author
All
Grewal, Dhruv
22
Palmatier, Robert W.
16
Verhoef, Peter C.
11
Breugelmans, Els
7
Haws, Kelly L.
7
Kumar, V.
7
Nordfält, Jens
7
Roggeveen, Anne L.
7
Blut, Markus
6
Campo, Katia
6
Dant, Rajiv P.
6
Grewal, Rajdeep
6
Hamilton, Ryan
6
Inman, J. Jeffrey
6
Reinartz, Werner J.
6
Schreier, Martin
6
Shankar, Venkatesh
6
Walker Reczek, Rebecca
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Biswas, Abhijit
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Evanschitzky, Heiner
5
Fang, Eric
5
Fuchs, Christoph
5
Geyskens, Inge
5
Herrmann, Andreas
5
Houston, Mark B.
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Neslin, Scott A.
5
Patrick, Vanessa M.
5
Biswas, Dipayan
4
Burton, Scot
4
Ferraro, Rosellina
4
Hardesty, David M.
4
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Published in...
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Journal of marketing
Journal of retailing
Journal of business research : JBR
2,215
Journal of retailing and consumer services
1,956
Industrial marketing management : the international journal for industrial and high-tech firms
895
International journal of consumer studies
760
International journal of hospitality management
737
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
International journal of production economics
533
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
400
Management science : journal of the Institute for Operations Research and the Management Sciences
399
International journal of production research
390
European journal of marketing : EJM
371
The journal of brand management : an international journal
363
Journal of marketing research : JMR
354
The journal of business & industrial marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
European journal of operational research : EJOR
333
Journal of marketing management : MM
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Cogent business & management
315
Journal of the Academy of Marketing Science
312
International journal of retail & distribution management
306
Tourism management : research, policies, practice
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
The international review of retail, distribution and consumer research
299
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
292
Journal of business ethics : JOBE
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Technological forecasting & social change : an international journal
280
The journal of services marketing
280
International journal of contemporary hospitality management
265
Marketing intelligence & planning
258
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Source
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ECONIS (ZBW)
652
Showing
1
-
10
of
652
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
8
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
9
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
10
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
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