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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
591
Einzelhandel
286
Retail trade
286
Relationship marketing
228
Beziehungsmarketing
227
Brand management
132
Markenführung
132
USA
132
United States
132
Marketing management
127
Marketingmanagement
127
Online retailing
105
Online-Handel
104
Customer satisfaction
103
Kundenzufriedenheit
103
Preismanagement
95
Pricing strategy
95
Distribution channel
93
Vertriebsweg
93
Brand image
91
Markenimage
91
Internet marketing
81
Theorie
77
Theory
77
Brand
72
Dienstleistungsqualität
72
Service quality
72
Markenartikel
70
Sales promotion
70
Verkaufsförderung
70
E-commerce
69
Electronic Commerce
69
Social Web
69
Social web
69
Marketing
67
Lieferantenmanagement
66
Supplier relationship management
66
Viral marketing
61
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20
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623
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2
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Article in journal
Case study
Aufsatz in Zeitschrift
625
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
Author
All
Grewal, Dhruv
21
Palmatier, Robert W.
9
Verhoef, Peter C.
9
Roggeveen, Anne L.
8
Breugelmans, Els
7
Nordfält, Jens
7
Campo, Katia
6
Haws, Kelly L.
6
Inman, J. Jeffrey
6
Kumar, V.
6
Neslin, Scott A.
6
Reinartz, Werner J.
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Biswas, Abhijit
5
Blut, Markus
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Fang, Eric
5
Fuchs, Christoph
5
Hamilton, Ryan
5
Herrmann, Andreas
5
Janakiraman, Ramkumar
5
Lamberton, Cait
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Patrick, Vanessa M.
5
Wilbur, Kenneth C.
5
Batra, Rajeev
4
Biswas, Dipayan
4
Burton, Scot
4
Evanschitzky, Heiner
4
Geyskens, Inge
4
Hardesty, David M.
4
Hennig-Thurau, Thorsten
4
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Journal of marketing
Journal of retailing
Journal of business research : JBR
2,100
Journal of retailing and consumer services
1,966
International journal of consumer studies
764
International journal of hospitality management
758
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
381
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
363
Journal of travel and tourism marketing
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
331
Journal of international consumer marketing
326
Cogent business & management
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
304
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
290
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
280
International journal of internet marketing and advertising : IJIMA
280
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
268
The journal of services marketing
265
Marketing intelligence & planning
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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Source
All
ECONIS (ZBW)
625
Showing
1
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10
of
625
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
5
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
8
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
9
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
10
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
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