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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~person:"Lemon, Katherine N."
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Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Konsumentenverhalten
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Customer integration
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Kundenintegration
2
Airline
1
B-to-B-Marketing
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Customer service
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Lieferantenmanagement
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Loyalty program
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Marketing management
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Marketingmanagement
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Virales Marketing
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big data
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business-to-business
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cocreation
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customer analytics
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customer experience
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customer experience management
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Lemon, Katherine N.
Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
8
Homburg, Christian
7
Ruyter, Ko de
6
Verhoef, Peter C.
6
Eisingerich, Andreas B
5
Haws, Kelly L.
5
Auh, Seigyoung
4
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Brodie, Roderick J.
4
Doorn, Jenny van
4
Eggert, Andreas
4
Evanschitzky, Heiner
4
Fang, Eric
4
Grewal, Rajdeep
4
Reinartz, Werner J.
4
Sesé, F. Javier
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Dong, Beibei
3
Falk, Tomas
3
Ferraro, Rosellina
3
Fornell, Claes
3
Garnefeld, Ina
3
Grewal, Dhruv
3
Habel, Johannes
3
Haumann, Till
3
Hollebeek, Linda D.
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Huang, Ming-Hui
3
Libai, Barak
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Parasuraman, A.
3
Polo-Redondo, Yolanda
3
Rafaeli, Anat
3
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Journal of marketing
Journal of service research : JSR
Journal of retailing
3
Journal of service research
3
Report / Marketing Science Institute
3
MSI reports : working paper series
2
European management journal
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
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Report / Marketing Science Institute / Marketing Science Institute
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Strong brands, strong relationships
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ECONIS (ZBW)
4
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1
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
2
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
3
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
4
The reinforcing effects of loyalty program partnerships and core service usage : a longitudinal analysis
Lemon, Katherine N.
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10003853572
Saved in:
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