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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~subject:"Customer value"
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Search: "Customer relationship management"
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Subject
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Customer value
Beziehungsmarketing
241
Relationship marketing
241
Consumer behaviour
100
Konsumentenverhalten
100
Customer satisfaction
66
Kundenzufriedenheit
66
Dienstleistungsqualität
63
Service quality
63
Lieferantenmanagement
29
Supplier relationship management
29
Kundenwert
27
Dienstleistungssektor
24
Service industry
24
Customer service
23
Kundenservice
23
Customer integration
22
Kundenintegration
22
USA
21
United States
21
Salespeople
19
Social Web
19
Social web
19
Verkaufspersonal
19
Beschwerdemanagement
18
Complaint management
18
Brand management
16
Markenführung
16
Viral marketing
16
Virales Marketing
16
Dienstleistung
14
Services
14
relationship marketing
14
Arbeitsverhalten
13
Work behaviour
13
customer satisfaction
13
B-to-B-Marketing
12
Business-to-business marketing
12
Dienstleistungsmarketing
12
E-commerce
12
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Undetermined
9
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Article
26
Book / Working Paper
1
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Article in journal
27
Aufsatz in Zeitschrift
27
Collection of articles of several authors
1
Sammelwerk
1
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English
27
Author
All
Kumar, V.
6
Verhoef, Peter C.
3
Hardie, Bruce G. S.
2
Neslin, Scott A.
2
Reinartz, Werner J.
2
Sweeney, Jillian C.
2
Wiesel, Thorsten
2
Aksoy, Lerzan
1
Alexander, Matthew
1
Ballings, Michel
1
Bijmolt, Tammo H. A.
1
Block, Frank
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Cambra-Fierro, Jesús
1
Chang, Chun-Wei
1
Ciuchita, Robert
1
Danaher, Tracey S.
1
Donkers, Bas
1
Doorn, Jenny van
1
Eggert, Andreas
1
Eisenbeiß, Maik
1
Evanschitzky, Heiner
1
Fader, Peter
1
Faßnacht, Martin
1
Fornell, Claes
1
Friend, Scott B.
1
Garnefeld, Ina
1
Gustafsson, Anders
1
Heitmann, Mark
1
Helm, Sabrina V.
1
Hewett, Kelly
1
Homburg, Christian
1
Hult, G. Tomas M.
1
Jaakkola, Elina
1
Krafft, Manfred
1
Leeflang, Peter
1
Lehmann, Donald R.
1
Leone, Robert P.
1
Liu, Yuping
1
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Published in...
All
Journal of marketing
Journal of service research : JSR
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
15
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Gabler Edition Wissenschaft
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
27
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1
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27
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
5
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
6
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
7
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
8
Professional service providers' resource integration styles (PRO-RIS) : facilitating customer experiences
Ng, Sylvia C.
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 380-395
Persistent link: https://www.econbiz.de/10011606695
Saved in:
9
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
10
Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.
;
Danaher, Tracey S.
; …
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011336505
Saved in:
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