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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Consumer behaviour
E-commerce
Konsumentenverhalten
963
Brand management
384
Markenführung
384
Markenimage
329
Beziehungsmarketing
230
Relationship marketing
230
Brand
226
Markenartikel
223
Social Web
111
Social web
111
Internet marketing
94
Online-Marketing
94
Marketing management
73
Marketingmanagement
72
Preismanagement
68
Pricing strategy
68
Advertising effects
67
Werbewirkung
67
Viral marketing
66
Virales Marketing
66
USA
60
Online retailing
59
Online-Handel
59
United States
59
Customer satisfaction
56
Einzelhandel
56
Emotion
56
Kundenzufriedenheit
56
Retail trade
56
Luxury goods
44
Luxusgüter
44
Dienstleistungsqualität
38
Service quality
38
Theorie
38
Theory
38
Advertising
34
Brand loyalty
34
Personality psychology
34
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Online availability
All
Undetermined
527
Free
56
Type of publication
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Article
960
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
964
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
964
Author
All
Grewal, Dhruv
17
Kumar, V.
13
Guzman, Francisco
9
Palmatier, Robert W.
9
Bagozzi, Richard P.
7
Hennig-Thurau, Thorsten
7
Hoyer, Wayne D.
7
Haws, Kelly L.
6
Homburg, Christian
6
Houston, Mark B.
6
Verhoef, Peter C.
6
Zhang, Jonathan Z.
6
Bijmolt, Tammo H. A.
5
Dahl, Darren W.
5
Inman, J. Jeffrey
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Puzakova, Marina
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Ailawadi, Kusum L.
4
Alavi, Sascha
4
Biswas, Dipayan
4
Bleier, Alexander
4
Brasel, S. Adam
4
Dellaert, Benedict G. C.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Grappi, Silvia
4
Hagtvedt, Henrik
4
Hamilton, Ryan
4
Harmeling, Colleen M.
4
Herrmann, Andreas
4
Keh, Hean Tat
4
Kukar-Kinney, Monika
4
Kwak, Hyokjin
4
Lehmann, Donald R.
4
Monroe, Kent B.
4
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Published in...
All
Journal of marketing
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
964
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1
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964
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1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
10
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
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