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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Varadarajan, Rajan"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
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Innovationsmanagement
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Relationship marketing
United States
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3
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2
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2
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2
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Varadarajan, Rajan
Kumar, V.
26
Palmatier, Robert W.
24
Homburg, Christian
20
Morgan, Neil A.
13
Wieseke, Jan
10
Lam, Son K.
9
Grewal, Dhruv
8
Ruyter, Ko de
8
Fang, Eric
7
Houston, Mark B.
6
Hult, G. Tomas M.
6
Scheer, Lisa K.
6
Verhoef, Peter C.
6
Ahearne, Michael
5
Feng, Hui
5
Grewal, Rajdeep
5
Rubera, Gaia
5
Rust, Roland T.
5
Steinhoff, Lena
5
Varadarajan, Poondi Rajan
5
Venkatesan, Rajkumar
5
Voorhees, Clay M.
5
Zhang, Jonathan Z.
5
Alavi, Sascha
4
Calantone, Roger J.
4
Dahl, Darren W.
4
Evans, Kenneth R.
4
Fornell, Claes
4
Grégoire, Yany
4
Habel, Johannes
4
Harmeling, Colleen M.
4
Katsikeas, Constantine S.
4
Kozlenkova, Irina V.
4
Lilien, Gary L.
4
Luo, Xueming
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Petersen, J. Andrew
4
Rapp, Adam
4
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Journal of marketing
Journal of the Academy of Marketing Science
Legends in strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
3
Journal of marketing management : MM
2
Journal of retailing
2
Journal of strategic marketing
2
Review of marketing research
2
Business horizons
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Legends in marketing
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MSI reports : working paper series
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Marketing theory and applications
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Review of Marketing Research Ser.
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ECONIS (ZBW)
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1
Offshore outsourcing of customer relationship
management
: conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
Saved in:
2
Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
5
Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003980363
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