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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Consumer behaviour
543
Konsumentenverhalten
543
Beziehungsmarketing
127
Relationship marketing
127
Brand management
90
Markenführung
90
Brand image
80
Markenimage
80
Social Web
52
Social web
52
Internet marketing
47
Online-Marketing
47
Brand
46
Markenartikel
46
Marketing management
44
Marketingmanagement
44
Online retailing
44
Online-Handel
44
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43
United States
43
Retail trade
42
Viral marketing
40
Virales Marketing
40
Customer satisfaction
39
Kundenzufriedenheit
39
Preismanagement
37
Pricing strategy
37
Advertising effects
34
Dienstleistungsqualität
34
Service quality
34
Werbewirkung
34
E-commerce
26
Electronic Commerce
26
Theorie
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Theory
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Advertising
22
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42
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Biswas, Dipayan
3
Grewal, Dhruv
3
Noble, Stephanie M.
3
Beitelspacher, Lauren Skinner
2
Geyskens, Inge
2
Gielens, Katrijn
2
Lehmann, Donald R.
2
Ahlbom, Carl-Philip
1
Albrecht, Carmen-Maria
1
Alvarez, Cecilia M. O.
1
Arora, Raj
1
Avery, Jill
1
Bagga, Charan K.
1
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1
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1
Bell, David R.
1
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1
Bleier, Alexander
1
Bolton, Ruth N.
1
Bower, Amanda B.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Caravella, Mary
1
Chandukala, Sandeep R.
1
Chang, Chun-Wei
1
Chernev, Alexander
1
Cook, Laurel Aynne
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Corsten, Daniel
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Cramer, Johannes
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Dagger, Tracey S.
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1
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1
Ezell, Hazel F.
1
Gijsbrechts, Els
1
Griffith, Denni Arli
1
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1
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Journal of marketing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
466
Journal of retailing
128
International journal of retail & distribution management
117
Journal of business research : JBR
114
The international review of retail, distribution and consumer research
99
International journal of retail and distribution management
64
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
International journal of Indian culture and business management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of strategic marketing
14
Cogent business & management
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Manufacturing & service operations management : M & SOM
12
The journal of product & brand management
12
Australasian marketing journal
11
Journal of international consumer marketing
11
Journal of internet commerce
11
Journal of marketing research : JMR
11
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ECONIS (ZBW)
42
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
4
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
5
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
6
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
9
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
10
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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