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~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Application software"
~subject:"Funktechnik"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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Application software
Funktechnik
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Mobile Anwendung
12
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mobile apps
6
Consumer behaviour
5
Internet marketing
5
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of networking and virtual organisations : IJNVO
8
SpringerLink / Bücher
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Journal of business research : JBR
7
Mobile electronic commerce : foundations, development, and applications
6
Journal of retailing and consumer services
5
Information systems research : ISR
4
International journal of business information systems : IJBIS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
4OR : a quarterly journal of operations research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of information technology and management : IJITM
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of management information systems : JMIS
3
Management information systems : mis quarterly
3
Pervasive advertising
3
... für Dummies
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Advanced machine learning algorithms for complex financial applications
2
Business horizons
2
CESifo working papers
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Computers & operations research : and their applications to problems of world concern ; an international journal
2
Essentials
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Handbook of research on effective advertising strategies in the social media age
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Handbook of research on new media, training, and skill development for the modern workforce
2
Impact of globalization and advanced technologies on online business models
2
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Modern entrepreneurship and e-business innovations
2
Orchestrating complementary software platform ecosystems : essays on cooperative and competitive platform innovation
2
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
2
Review of business information systems
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ECONIS (ZBW)
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
3
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
4
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
5
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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