//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Funktechnik"
~subject:"Mediennutzung"
~subject:"Mobilkommunikation"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Anwendung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Funktechnik
Mediennutzung
Mobilkommunikation
Online-Marketing
Mobile Anwendung
12
Mobile application
12
mobile apps
6
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Mobile Business
5
Mobile business
5
Mobile communications
4
Mobile phone
3
Mobiltelefon
3
Data protection
2
Datenschutz
2
USA
2
United States
2
in-app advertising
2
in-app purchases
2
mobile app
2
mobile applications
2
Advertising
1
Advertising effects
1
Android
1
Anwendungssoftware
1
Apple
1
Application software
1
Asymmetric information
1
Asymmetrische Information
1
Communication media
1
Competitive analysis
1
Crowdsourcing
1
Customer integration
1
Decision
1
Demand
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Entscheidung
1
Estimation
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bapna, Ravi
1
Chang, Jason Oliver
1
Foerderer, Jens
1
Forman, Christopher
1
Ghose, Anindya
1
Gill, Manpreet
1
Grewal, Rajdeep
1
Gu, Zhuojun
1
Gupta, Alok
1
Han, Sang Pil
1
Ittersum, Koert van
1
Johnson, Eric J.
1
Kim, Jun B.
1
Kircher, Tobias
1
Lee, Seoungwoo
1
Mrkva, Kellen
1
Posner, Nathaniel A.
1
Reeck, Crystal
1
Sridhar, Shrihari
1
Wedel, Michel
1
Xu, Jiao
1
Zhang, Jie
1
more ...
less ...
Published in...
All
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
14
Journal of retailing and consumer services
14
International journal of networking and virtual organisations : IJNVO
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Information systems research : ISR
9
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
8
Handbook of research in mobile business : technical, methodological, and social perspectives
6
International journal of consumer studies
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of hospitality marketing & management
6
SpringerLink / Bücher
6
International journal of information technology and management : IJITM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of management information systems : JMIS
5
Electronic commerce research
4
Göttinger Schriften zur Internetforschung
4
Information economics and policy : IEP
4
International journal of technology marketing : IJTMkt
4
4OR : a quarterly journal of operations research
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
European research on management and business economics
3
Information systems and e-business management : ISeB
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services, economics and management
3
Journal of education for business
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management
3
Journal of hospitality and tourism insights
3
Journal of marketing communications
3
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
3
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
4
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
5
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
6
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
7
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->