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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bawa, Kapil"
~person:"Liu, Yuping"
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Loyalty program
2
Beziehungsmarketing
1
Consumer behaviour
1
Convenience store
1
Customer value
1
Estimation
1
Konsumentenverhalten
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Kundenwert
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Nachbarschaftsladen
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Rabatt
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Rebate
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Relationship marketing
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Schätzung
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Selling
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USA
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United States
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Bawa, Kapil
Liu, Yuping
Breugelmans, Els
4
Bijmolt, Tammo H. A.
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Dorotic, Matilda
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Liu-Thompkins, Yuping
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Venkatesan, Rajkumar
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Basso, Leonardo J.
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Bradlow, Eric T.
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Cai, Fengyan
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Chun, So Yeon
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Dong, Beibei
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Fang, Eric
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Farris, Paul W.
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Flores, Constanza
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Fok, Dennis
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Gardete, Pedro
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Geng, Xianjun
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He, Jia
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Huang, Yanliu
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Hui, Sam K.
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Inman, Jeffrey
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Ittersum, Koert van
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Kannan, P. K.
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Kopalle, Praveen K.
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Liu, De
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Lu, Xianghua
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Montoya, Ricardo
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Neslin, Scott A.
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Park, C. Whan
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Park, Young-Hoon
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Restrepo Amariles, David
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Roehm, Harper A.
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Roehm, Michelle L.
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Sayman, Serdar
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Sheehan, Daniel
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Shoemaker, Robert W.
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Stourm, Valeria
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Suher, Jacob
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Journal of marketing
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
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2
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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